PureSoftware, one of the fastest-growing software companies founded by Reed Hastings, the Chairman and Co-CEO of Netflix, has opened its first African office in Nairobi Kenya. The company which is focused on fintech, 5G and digital transformation said the new office will expand its reach on the African continent.

Banking and Financial services, retail and logistics, gaming, and telecom are some of the industries the software company serves.

PureSoftware has been on a global expansion path and the Nairobi office is one of its latest establishments. The software firm says it has registered double-digit growth in the last three years.

“The opening of the Nairobi office will enable PureSoftware to better serve its customers in Africa and agility in responding to the evolving needs of its existing and new clients,” PureSoftware said on its website.

Arttha Fintech, one of PureSoftware’s services is already enabling African businesses to accelerate their digital transformation.

Speaking on the opening of the Nairobi office, Manish Sharma, PureSoftware CEO said, “In line with our aggressive expansion plans, we are excited to launch our first office in Kenya. Africa is a focus market for us, and this new office will help us offer our full suite of software and digital transformation solutions to our existing and new customers.” He added, “our Nairobi office will become the hub of our African operations as we continue our expansion and open new offices across the region.”