Twiva has recently been honored with the title of Best Online Social Commerce Platform at the Middle East and Africa Business Awards. This accolade is a testament to Twiva’s significant impact on the digital retail landscape, particularly in the Middle East and Africa, where it has been instrumental in promoting social commerce.
Founded with the vision of empowering brands, especially micro, small, and medium-sized enterprises (MSMEs), Twiva has revolutionized market access through a unique model that combines influencer marketing with e-commerce. By enabling influencers to monetize their social media presence by selling products, Twiva not only amplifies brand reach but also drives authentic engagement and sales.
At the heart of Twiva’s operation is a robust digital platform that seamlessly integrates social media dynamics with e-commerce efficiency. By curating influencer e-shops, Twiva ensures that shopping is not only accessible but also quick, promising deliveries within 24-48 hours. This integration is crucial in regions where traditional e-commerce has been hindered by logistical challenges and consumer skepticism.
Grace Gikonyo, Head of Marketing and PR at Twiva, reflects on the win, “We’re incredibly delighted and honored to receive this recognition, which underscores our team’s relentless dedication and innovation. Our core mission is to transform retail in Africa by leveraging technology to democratize access to markets for MSMEs, build trust for online consumers, and blend social interactions with commerce through a streamlined path to purchase.”
Research and Markets highlight the rapid growth of social commerce, projecting its rise as a dominant force in the digital retail sector in the Middle East and Africa. With an expected growth from a Gross Merchandise Value (GMV) of US$9.39 billion in 2024 to US$42.54 billion by 2029, social commerce is set to transform the economic landscape.
Twiva’s platform leverages cutting-edge technology to facilitate these transactions. The technology backbone includes advanced analytics to match influencers with brands, real-time tracking of sales and commissions, and an integrated payment system that ensures security and trust for all parties involved.
“The pandemic accelerated the shift to digital platforms and highlighted the importance of integrating social features to foster a community-driven shopping experience. Our commitment is to enhance our platform with advanced tech features that not only attract more users but also enable businesses to thrive by connecting more meaningfully with their customers,” said Peter Kironji, CEO & Co-founder of Twiva, while emphasizing the strategic focus post-COVID.
For tech enthusiasts and industry watchers, Twiva’s innovative use of technology in social commerce represents a fascinating case study of digital transformation in retail. As Twiva continues to lead in this space, it remains a significant player in shaping the future of e-commerce in Africa, harnessing the power of social media and technology to create a more connected and economically inclusive continent.
